• Depop x Daisy Chain Fields festival activation in Irvine, California, produced by THE UMBRELLA NYC

    DEPOP X DAISY CHAIN FIELDS

    Depop’s headline activation at the inaugural Daisy Chain Fields festival in Irvine, California.

  • THE UMBRELLA experiential agency: MAC Lustreglass lipsticks in red shades against a black background. Produced by THE UMBRELLA.

    M•A•C HOUSE OF GLASS

    Influencer launch party celebrating the relaunch of M•A•C Lustreglass in Los Angeles.

  • THE UMBRELLA experiential agency: MAC Cosmetics and Sephora logos in white on a black background. Produced by THE UMBRELLA.

    M•A•C X SEPHORA

    Launch party celebrating the arrival of M•A•C Cosmetics at Sephora North America.

  • THE UMBRELLA experiential agency: Close-up portrait of a woman with voluminous curly hair indoors. Produced by THE UMBRELLA.

    CLINIQUE X ACUVUE

    An intimate bridal masterclass celebrating the Clinique × ACUVUE eye safety partnership.

  • THE UMBRELLA experiential agency: White high-rise building with a distinctive patterned facade and arched entrances at a city intersection. Produced by THE UMBRELLA.

    CLINIQUE AAD

    Party celebrating the launch of Clinique’s new UV Solutions line at AAD 2026.

  • THE UMBRELLA experiential agency: Abstract multicolored glitch artwork with glowing geometric lines on a dark background. Produced by THE UMBRELLA.

    M•A•C DAZZLE

    Product/influencer launch for DAZZLE in New York City.

  • THE UMBRELLA selected work: Man in a mustard polo shirt holding a perfume bottle in front of a wooden fragrance display sign surrounded by greenery. Produced by THE UMBRELLA.

    aramis INTUITION

    Multi-city launch for Intuition, a new fragrance within the legendary Aramis line.

  • THE UMBRELLA selected work: Woman in a leopard-print coat holding a lighter against a neon pink and orange light installation. Produced by THE UMBRELLA.

    M•A•C strobe

    M•A•C  str*be product launch in Downtown L.A. 2025

  • THE UMBRELLA selected work: Street view of an Étoile Nexxus Hair On Pointe salon storefront with an orange entrance, pedestrians, and people seated on a bench. Produced by THE UMBRELLA.

    AMAZON PRIME x NEXXUS: ÉTOILE

    Livestream and influencer activation in the heart of New York City.

  • THE UMBRELLA selected work: Modern auditorium with red theater seating, stage, presentation screen, and extensive ceiling lighting; windows display Tokenize.NYC branding. Produced by THE UMBRELLA.

    TOKENIZE.NYC

    Conference, Live-stream and Cocktail Reception at The Times Center in New York City presented by Wormhole and Securitize.

  • The Inkey List Exosome Hydro-Glow launch at The Hole Gallery, New York, March 2025: Modern illuminated beauty showroom featuring The Inkey List skincare displays, glowing product tables, benches, and a large GLOW sign. Produced by THE UMBRELLA.

    THE INKEY LIST

    Exosome Hydro-Glow Product Launch 2025.

  • THE UMBRELLA selected work: Ornate vintage interior with a crystal chandelier, red curtains, stained-glass windows, antique furniture, paintings, and a patterned rug. Produced by THE UMBRELLA.

    M•A•C H E X

    Step into a world of superstition for M•A•C Cosmetics.

  • HOLOGRAM: SINGAPORE

    Hologram 2.0 dinner and after-hours in Singapore.

  • THE UMBRELLA selected work: Aerial nighttime view of Singapore’s illuminated Marina Bay skyline and waterfront, with skyscrapers and city lights. Produced by THE UMBRELLA.

    MONDO.CLUB

    Brand conception, development, design, execution for a new Web3 event series.

  • THE UMBRELLA selected work: Crowd gathered at a purple-lit event beneath ornate chandeliers. Produced by THE UMBRELLA.

    BORDERLESS

    Interactive exhibition and cocktail for Borderless Capital and it’s partners in Singapore.

  • CLUB HOLOGRAM

    WORMHOLE, AMD, BASE: CLUB HOLOGRAM

    Club Hologram’s day-time club, supper club, VIP dinner and a night-club in Denver.

  • MANTLE LAUNCH PARIS

    MANTLE

    Micro-conference, cocktail, dinner, and a mixer to launch BYBIT’s latest product brand, MANTLE.

  • VIKTOR & ROLF FLOWERBOMB WITH EMILY RATAJKOWSKI

    A dinner and after-party honoring the new face of FlowerBomb.

  • Sézane x Sea New York

    Photo and Video shoot of a unique collaboration between Sézane and SEA NYC.

  • THE UMBRELLA experiential agency: Three men gathered in a dimly lit setting, with the center man wearing a bright red textured jacket and the others in dark and blue patterned clothing. Produced by THE UMBRELLA.

    LAQUAN SMITH MET GALA AFTERPARTY

    The Met Gala After-Party hosted by designer LaQuan Smith; with performances by Kaytranada, A$ap Ferg, City Girls, Mazurbate & Chopstix.

  • THE UMBRELLA experiential agency: Red Saint Laurent store facade on a beach at dusk, labeled “Rive Droite,” with ocean and pastel sky in the background. Produced by THE UMBRELLA.

    SAINT LAURENT MIAMI ART BASEL ‘21

    A series of activations produced for Mazarine MA3 around the theme of an ephemeral exhibition curated by Anthony Vaccarello - showcasing 55 sunrises by artist Sho Shibuya.

  • THE UMBRELLA selected work: Crowd gathered outside a brightly lit venue at night beside a parked truck. Produced by THE UMBRELLA.

    WETLAB: HIJACK

    We hijacked NFT NYC with a theatrical after-party featuring Martyn Bootyspoon, Lychee, Ne/Re/A and headlined by Paul Woolford.

  • THE UMBRELLA experiential agency: Twilight Manhattan skyline with a glowing Earth projection on a rooftop and One World Trade Center in the background. Produced by THE UMBRELLA.

    BLU MARBLE by Sebastian Errazuriz

    A real-time satellite view of Earth with the public of New York City.

  • Future+ event, New York, April 2023: Singer performing with a microphone beneath a large silver “FUTURE+” sign on a purple and pink stage. Produced by THE UMBRELLA.

    FUTURE +

    Launch event at NFT NYC ‘23.

  • THE UMBRELLA experiential agency: Woman standing on a futuristic platform over water between sunlit desert canyon cliffs. Produced by THE UMBRELLA.

    VERIZON MEDIA NEWFRONTS '21

    A virtual content presentation for Verizon Media using the Extended Reality (xR) technology produced for Buck .

  • THE UMBRELLA selected work: Screenshot of a 3D modeling and rendering software interface displaying a dark architectural scene with geometric structures, material thumbnails, and editing panels. Produced by THE UMBRELLA.

    ANTIB0DY CLUB

    We invented a virtual 3D conferencing platform to connect people in a socially-distant world.

  • THE UMBRELLA experiential agency: Woman in black clothing seated in a vintage red convertible at a desert beauty station, with mountains in the background. Produced by THE UMBRELLA.

    YSL BEAUTY STATION COACHELLA ‘19

    An alluring beauty station in the desert with millions of global views.

  • THE UMBRELLA selected work: Person in black clothing posing with arms outstretched in front of a satirical Donald Trump artwork labeled “GOD.”. Produced by THE UMBRELLA.

    GOD, James Moore's first NFT

    We trespassed, scaled towering objects, clipped locks off storage units, and flew drones over restricted airspace to promote an NFT drop via Foundation.

  • Nike x Roger Federer Miami Open activation, Miami, March 2018: Nike sportswear store window display with four mannequins in athletic clothing and a blue tennis racket installation. Produced by THE UMBRELLA.

    NIKE X Roger Federer MIAMI OPEN ‘18

    A Pop-Up retail activation at Nike’s Miami Beach location to commemorate the Miami open and the launch of the NikeCourt Vapor RF x Air Max 95 “Greedy” shoe.

  • THE UMBRELLA experiential agency: Nighttime city skyline with a tall magenta-lit construction tower and illuminated historic buildings under an orange sky. Produced by THE UMBRELLA.

    277 5th Ave AURORA FOR NYC X DESIGN

    The public art installation “Aurora” by Joel Fitzpatrick for NYCxDesign at the luxury condominium ‘277 Fifth Avenue’. The piece was installed on the 55-60th floors of the unfinished skyscraper with prominent visibility in all 5 boroughs.

  • THE UMBRELLA selected work: Small dark building overlooking a sandy beach, tidal inlet, and calm ocean at sunset. Produced by THE UMBRELLA.

    RIHANNA X SAMSUNG

    Co-production the cross-platform experience ANTIdiaRy; that told the story of Rihanna’s life and transformations, through a series of rooms audiences could journey through. Punchdrunk International gave creative direction to a series of TV films, a digital experience and live events throughout the US.

  • Azari x Gotasoul music video production, New York, August 2018: Person wearing sunglasses and layered necklaces under a modern ceiling. Produced by THE UMBRELLA.

    AZARI • GOTASOUL

    @azari3000’s music video directed by James Moore and starring Cheeky Maa.

  • THE UMBRELLA experiential agency: Nighttime New York City skyline with illuminated Empire State Building, rooftop reflecting pool, and glowing sign reading “CATCH HER IF YOU CAN.”. Produced by THE UMBRELLA.

    INTERVIEW MAGAZINE X DOROTHEE SCHUMACHER

    The NYFW Launch Cocktail Party at the Brandt Foundation.

  • THE UMBRELLA experiential agency: Lancôme Paris beach display with pink and orange panels, rose flower arrangements, and “#StandOut @LancomeOfficial” signage. Produced by THE UMBRELLA.

    LANCÔME L.A.

    The Lancôme L'Absolu Lacquer product launch in Los Angeles, a multi-location influencer event.

  • THE UMBRELLA experiential agency: DJ viewed from behind under blue stage lights with a glowing circular backdrop. Produced by THE UMBRELLA.

    AUDEMARS PIGUET CODE 11:59

    The New York City Collection Launch Event for Mazarine MA3.

  • THE UMBRELLA experiential agency: Black-and-white restaurant interior with a glowing neon sign, framed fashion portraits, plants, barware, and reserved tables. Produced by THE UMBRELLA.

    REEBOK X VICTORIA BECKHAM

    The official after-party for the launch of Victoria Beckham’s collaboration with Reebok for Matte.

  • THE UMBRELLA selected work: Maison Margiela Replica perfume bottle beside fallen roses and a vase of flowers in warm sunlight. Produced by THE UMBRELLA.

    MAISON MARGIELA ‘REPLICA’

    The Maison Margiela ‘Replica’ Fragrance Activation at Full Moon Festival 2018 for Matte.

  • THE UMBRELLA experiential agency: Dimly lit fashion display featuring seated mannequins in patterned clothing beneath a glowing “Wilmën” sign. Produced by THE UMBRELLA.

    WILLEM PRESENTS SHOWTIME

    The NYFW Launch Presentation and Pop-Up store.

  • THE UMBRELLA experiential agency: Le Méridien hotel reception decorated with yellow-and-white stripes, citrus fruit, greenery, and a wire chair. Produced by THE UMBRELLA.

    LE MÉRIDIEN AU SOLEIL

    Le Méridien Au Soleil NYC Event for The Gathery with a performance by Nouvelle Vague.

  • THE UMBRELLA experiential agency: Designer sketching a circular product concept with a black pen beside a magnifying glass labeled “assess adapt.”. Produced by THE UMBRELLA.

    ISSEY MIYAKE

    In collaboration with Wheesper Production, we produced a video featuring designer Todd Bracher, on his collaboration with Issey Miyake and designing the bottle of Drop d’Issey.

  • THE UMBRELLA experiential agency: Street poster display featuring four Nour Hammour fashion advertisements on a graffiti-covered brick wall, promoting an event at 130 Greene Street. Produced by THE UMBRELLA.

    NOUR HAMMOUR

    The Soho Pop-Up Store for NYFW and the wheatpasting campaign.

  • THE UMBRELLA experiential agency: Woman posing beneath a glowing Spotify 2018 Wrapped sign surrounded by floral greenery. Produced by THE UMBRELLA.

    SPOTIFY WRAPPED ‘18

    The Spotify Wrapped 2018 celebration event in New York City, with a performance by Nina Nesbitt.

  • THE UMBRELLA selected work: Modern conference event stage with blue lighting, white lounge chairs, potted plants, and Thinknum External Data Conference branding. Produced by THE UMBRELLA.

    EXDC ‘19 POWERED BY THINKNUM

    The 1st annual external data conference; EXDC 2019 - powered by Thinknum, bringing together leaders in business, tech, media, and sustainability to discuss real-world use cases for alternative data.

  • THE UMBRELLA experiential agency: Multicultural group dining together at a colorful restaurant table decorated with flowers and candles. Produced by THE UMBRELLA.

    AIRBNB COOKING EXPERIENCES

    Hosted an intimate dinner with renowned guests, to launch a city-wide dining experience.

  • THE UMBRELLA experiential agency: Colorful ultraviolet-lit collage mural covered with graffiti, illustrated people, stars, flowers, and handwritten text. Produced by THE UMBRELLA.

    DON HILL'S NYFW REVIVAL

    The revival of legendary NYC rock club Don Hill’s for 2 unique pop-up parties during SSFW19.

  • THE UMBRELLA selected work: Large group of fashionably dressed people posing backstage in colorful streetwear outfits. Produced by THE UMBRELLA.

    INXX NYFW SS19

    The INXX SS19 Fashion Presentation & lookbook shoot at the Don Hills Revival.