Laquan Smith

UNDER BRIDGES AND STARS AT LaQuan Smith’s MET GALA AfterParty.

a Met Gala AfterParty for Laquan Smith Under the K-Bridge.

Working with the North Brooklyn Parks Alliance, the NYPD, and LaQuan Smith, THE UMBRELLA co-produced and project managed the first legally permitted late-night party in this unique municipal space.

Event poster for "Laquan Under the Bridge" presented by Cash App, featuring artists Mazurbate, Kaytranada, A$AP Ferg, and City Girls on September 13 from 11 PM to 3 AM, with a black tie dress code. 
UNDER THE K-BRIDGE

Performers included: A$AP Ferg, City Girls, Kaytranada, Mazurbate, & More.

Person sitting on a golf cart at night, wearing a strapless dress and silver high heels with a glass in hand.

Working with the North Brooklyn Parks Aliance, the NYPD, and LaQuan Smith, THE UMBRELLA co-produced and project managed the first legally permitted late-night party in this unique municipal space.


After checking in, guests were chauffeured via golf cart to a grand outdoor plaza underneath the Kosciuszko Bridge, which was lit above and below in dramatic rainbow mood lighting.

Table with champagne bottles, ice bucket with water bottles, shot glasses, decorative plants, and gold cups.

Cannabis infused food was passed on silver trays, partnerships with Moët, Teva, and Melissa's Cupcakes were activated.

Two performers in sheer outfits singing on stage with audience and photographers capturing the moment.

Live performances by City Girls and A$AP Ferg felt spontaneous throughout the evening, making use of the pre-existing infrastructure as makeshift stages.


DJ Sets by Kaytranada, Chopstix and Mazurbate kept the VIP crowd satisfied til the early morning.

DJ performing at a party with bright red lighting and a person holding a smartphone taking a photo.
Two people pose for a photo at an event under purple lighting. The man wears a white outfit and sunglasses, and the woman wears a sparkling silver strapless dress.
Three people posing outdoors at night; one wearing a sleeveless white outfit, another in a red jumpsuit with a crossbody bag, and a third in a black dress with sheer sleeves, holding a smartphone.

Press

A man in a suit standing on an elevated platform, addressing a crowd, with people taking photos and videos using smartphones, set in a nighttime urban environment beneath a large structure.

When

September, 2021

Where

New York City

Client

LaQuan Smith

Production

THE UMBRELLA

Talent

A$AP Ferg

Chopstix

City Girls

Kaytranada

Mazurbate

Photography

Mike Vitelli /BFA.COM

Lexie Moreland /WWD

Services

Consultation

Location Scouting and Permitting

Production

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