SAINT LAURENT RIVE DROITE

SUNRISEs TO SUNSETs,
we SHINED A LIGHT ON art BASEL WITH Saint Laurent.

ART BASEL MIAMI BEACH ‘21

We collaborated with Mazarine MA3 and SAINT LAURENT to showcase 55 Sunrises by artist Sho Shibuya in an ephemeral exhibition curated by designer Anthony Vaccarello at Art Basel’s 2021 Edition in Miami Beach.

Two New York Times covers featuring abstract red and pink art with dates 9.26.1966 and 9.26.2021. 
THE EXHIBITION

Open to the public from sunrise to sunset, visitors were invited to enjoy the collection while the magical Miami sun rose and set.


A companion structure, The Saint Laurent Beach Cafe pop-up was constructed, serving healthy drinks and snacks with branded Instagrammable take aways.

Modern art gallery on a beach at sunset, showing colorful framed artworks inside a minimalistic white structure. Silhouette of a lifeguard tower in the background against the purple and orange sky. 
THE EXHIBITION PREVIEW

Saint Laurent and Anthony Vaccarello’s VIPs joined us on the beach for a sunset vernissage, where the gallery structure was unveiled, and guests got a special preview of the artwork.

Three people posing for a photo in an art gallery, with two paintings visible in the background. The person on the left carries a yellow tote bag, the person in the middle is wearing a black dress, and the person on the right is wearing a white blazer.
Man with glasses leaning sideways in front of framed newspaper with gradient colors.
Three people sitting together at a social event, wearing stylish black outfits and sunglasses at night. 
THE COCKTAIL

Following the VIP preview, guests were invited on a short beach walk to the famed and shuttered Delano Hotel for a cocktail. When they arrived, they found it in pristine condition, following a weeks-long secret renovation process.


The Delano event was set in its infamous poolside gardens and phased into three discreet environments.

Fashionably dressed couple posing in front of lush greenery, woman in black cut-out jumpsuit and man in a gray blazer with black pants.
Elegant outdoor table setting with a long, oval-shaped table surrounded by white chairs, adorned with numerous lit candles, set in a lush garden area at night.

Sixty-four guests were seated at a custom-built dinner table, presented on a platform covering the legendary pool.


Guests were transported back to the golden days of the Delano, with lighting fixtures, bungalows, and cabanas restored for just one evening.


As a special touch, we lit over one thousand candles, giving the entire dinner an aura of luxury.

THE DINNER
Two women seated at a candle-lit dinner table, elegantly set with plates, glasses, and silverware.

In attendance were: Hailey Bieber, Zoë Kravitz, Olivia Rodrigo, Gray Sorrenti, Ella Richards, Jacob Bixenman, Christian Coppola, Steve Lacy, Charlotte Lawrence, Thor Shannon, Amber Valletta, Kiki Willems and Mica Argañaraz.

A person with braided hair holding one braid in a dimly lit setting with candles in the background. They are wearing a black outfit and necklaces, standing next to another individual leaning forward.
A black and white photo of two people sitting at an elegantly set dinner table, with candles in the background, and plates of food in front of them.
DJ mixing music at a nightclub with headphones around neck, black and white photo, LED panel background, DJ equipment in use. 
THE PARTY

Following the dinner, guests were invited to the third and final act of the evening: an intimate performance and dance party in the iconic Delano gardens.


A live performance by band Kids Return, was recorded for Saint Laurent’s live sessions supporting its mission to support up-and-coming artists.


The final hours of the evening were spent dancing and drinking Champagne to DJ Clara 3000.

Black and white photo of a woman in an off-the-shoulder black dress, standing next to a wicker chair. 
RECORDED LIVE SESSION

Brad Oberhofer Live Session

A guerrilla campaign was also launched to catch Miami’s attention.

In addition to a comprehensive OOH marketing push, a guerrilla campaign was activated to complete Saint Laurent’s Miami Take-Over.


Custom fabricated newspaper boxes appeared on dozens of Miami street corners containing the promotional catalog of 55 Sunrises.


Over the course of the week, thousands of catalogs circulated the streets of Miami, creating an instant collectors item.

Stack of "The New York Times" newspapers with a red gradient front page.
A person wearing sunglasses, a black top, and light denim jeans stands next to a Saint Laurent Rive Droite newspaper box with a New York Times front page visible. A black handbag is on top of the box, and a bicycle is nearby. The setting includes trees and a sunny outdoor environment.
People walking on a sidewalk next to palm trees and a sign for "The Fillmore Miami Beach at the Jackie Gleason Theater"
A bright pink newspaper vending machine labeled "Saint Laurent Rive Droite" stands against a gray brick wall. It holds a copy of "The New York Times" near a bookstore or magazine area.

PRESS

Wallpaper* magazine logo in black text with an asterisk.
HYPEBEAST logo in black bold letters on a white background.
Black rectangular shape on white background
Outline of a standing cat
Logo with initials 'JL' and text reading 'Journal du Luxe'
"Hypebae" logo in black text on a white background.
Vogue logo on a transparent background, bold serif font in black.
Outline text spelling "HERO" on a black background.
ARTnews logo in black text on a transparent background.
GRAZIA AMBER-VALLETTA-JACOB-BIXENMAN-GRAY-SORRENTI-01.jpeg
GRAZIA CHARLOTTE-LAWRENCE-01.jpeg
GRAZIA CHARLOTTE-LAWRENCE-HAILEY-BIEBER.jpeg
GRAZIA CHRISTIAN-COPPOLA-STEVE-LACY-02.jpeg
GRAZIA GRAY-SORRENTI-ELLA-RICHARDS.jpeg
GRAZIA HAILEY-BIEBER-03.jpeg
GRAZIA HAILEY-BIEBER-MARK-TUAN.jpeg
GRAZIA JACK-DYLAN-GRAZER.jpeg
GRAZIA JACOB-BIXENMAN-03.jpeg
GRAZIA JACOB-BIXENMAN-GRAY-SORRENTI-02.jpeg
GRAZIA KIDS-RETURN-01.jpeg
GRAZIA KIKI-WILLEMS-MICA-ARGANARAZ-01.jpeg
GRAZIA NICOLAS-ASHE-JUSTICE-SMITH.jpeg
GRAZIA PAUL-HAMELINE.jpeg
GRAZIA PORCHES.jpeg
GRAZIA STEVE-LACY-JACK-DYLAN-GRAZER-CHRISTIAN-COPPOLA.jpeg
GRAZIA TALIA-RIDER-ASHTON-SANDERS.jpeg

When

December, 2021

Where

Art Basel Miami Beach

Client

SAINT LAURENT

Agency

Mazarine MA3

PM / Producers

The Umbrella - Daniel Wender & Ann D’Ovidio

Artist

Sho Shibuya

Curator

Anthony Vaccarello

Photography

Tyrell Hampton

SAINT LAURENT

Anja Rubik

Services

Project & Event Management for Mazarine MA3

Ephemeral Exhibition

Beach Café

Launch Event & Dinner

Guerrilla Marketing

Recorded Live Sessions

Tropical beach at sunset with palm trees, red and yellow structure on the sand, and people walking, with ocean waves in the background. 
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