WETLAB: HIJACK
STAYING DRY WAS NEVER AN OPTION. OUT THE WOMB & HIJACKED STRAIGHT INTO NFT NYC WEEK ‘22 .
NFT NYC ‘22The brainchild of THE UMBRELLA and Windranger: WETLAB is a new species of crypto company.
The event featured Martyn Bootyspoon, Lychee, Ne/Re/A, and was headlined by Paul Woolford.
GUERRILLA CAMPAIGNThe week leading to NFT NYC the walls of Brooklyn were covered with WETLAB wheat paste posters, and digitally, a teaser/recruitment video was shared via socials.
HIJACK teaser/promo video
The reservation process was handled through a HIJACKED WETLAB.com.
TWEETS
When
July, 2022
Where
Brooklyn, NY
Clients
Agency / Creative Direction & Production
THE UMBRELLA
Talent
Photography
Services
Company creation, Naming, Brand Consulting
Strategy
Event Production
Guerrilla Marketing
Video Production
BTS
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