WETLAB: HIJACK

STAYING DRY WAS NEVER AN OPTION. OUT THE WOMB & HIJACKED STRAIGHT INTO NFT NYC WEEK ‘22 .

NFT NYC ‘22

The brainchild of THE UMBRELLA and Windranger: WETLAB is a new species of crypto company.

The event featured Martyn Bootyspoon, Lychee, Ne/Re/A, and was headlined by Paul Woolford.

GUERRILLA CAMPAIGN

The week leading to NFT NYC the walls of Brooklyn were covered with WETLAB wheat paste posters, and digitally, a teaser/recruitment video was shared via socials.

Street view with a large poster on a wall reading 'IT WAS MADE IN A LAB' with a QR code and social media handle, surrounded by graffiti. Sidewalk, street, and parked cars are visible, with trees lining the street.

HIJACK teaser/promo video

 

The reservation process was handled through a HIJACKED WETLAB.com.

 
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TWEETS
Ethereum price chart showing $1,240.69 with an 8.02% increase, featuring a line graph for 1 day performance, and 'WETLAB' and 'POST-WETLAB' labels.
Social media post about a "wetlab party" and market recovery, with profile picture and engagement stats.

When

July, 2022

Where

Brooklyn, NY

Clients

BitDAO

Windranger

Agency / Creative Direction & Production

The Umbrella

Talent

Paul Woolford

Martyn Bootyspoon

Lychee

Ne/Re/A

Photography

Larufoto

Services

Company creation, Naming, Brand Consulting

Strategy

Event Production

Guerrilla Marketing

Video Production

BTS
TELL US WHAT YOU WANT  TO SHARE WITH THE WORLD.

WE’LL MAKE IT A REALITY: