BORDERLESS CAPITAL

THE UMBRELLA built an interactive exhibition for Borderless Capital & it’s partners in the heart of Singapore.

INTERACTIVE Exhibition + cocktail

Borderless Capital commissioned The Umbrella to build an event to demonstrate it’s various partner’s projects and products during Token2049 & the F1 in Singapore. We scouted the venue, transformed it into a futuristic cyber-haven with 10 product demonstration stations for their partners, enabled an Augmented Reality Powered Installation, captured and produced, and edited content. 

THE Exhibition

at Cool Cats

Borderless Capital event at Token2049 Singapore, September 2024: Crowded nightclub bar with rows of liquor bottles, cocktails, and purple-blue lighting. Produced by THE UMBRELLA.

We transformed the venue, Cool Cats Singapore, into a Tron-inspired cyber oasis. Guests entered through a custom step & repeat, through a light-tunnel, and into the venue: where we brought in custom lighting fixtures and a Borderless Capital neon sign.

There was a full-wall projection of the guest’s experience with an AR TRON motorcycle, provided by one of Borderless Capital’s partners. Passed cocktails and canapés completed the guest experience.

Borderless Capital event at Token2049 Singapore, September 2024: Crowded nightclub with blue lighting, a singer performing into a microphone, seated guests, chandeliers, and wall art. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Person holding a shiny black spherical object under blue and purple event lighting. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Man wearing a lanyard at a dimly lit event under blue and purple lighting. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Medical team performing surgery in a blue-lit operating room. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Man in profile illuminated by blue light at a dimly lit indoor gathering. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: People socializing and dancing in a nightclub illuminated by blue and purple neon lights. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Group of people socializing in a dimly lit venue under blue and purple lights. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Man wearing a virtual reality headset and woman on a blue-lit stage beside a Mawari promotional banner. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: People socializing at an event under blue lighting, with a smiling woman holding a smartphone in the foreground. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Woman seated at a dimly lit event surrounded by people under blue and purple lighting. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Bearded man wearing a lanyard seated in a dark room illuminated by blue and purple light. Produced by THE UMBRELLA.
Borderless Capital event at Token2049 Singapore, September 2024: Group photo of ten people posing at a Borderless event in front of a branded backdrop, several holding wine glasses. Produced by THE UMBRELLA.

Client

Borderless

Agency & Production

THE UMBRELLA

When

Setptember, 2024

Where

Singapore

Services

Creative Direction

Project & Event Management

Event Production

Location Scouting

Technical Direction

Content Capture & Post-Production

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