Mondo.Club

Mondo.Club is a new event series bringing underground dance music culture to web3

Brand Conception, Development, Design, Execution

THE UMBRELLA built the Mondo.Club brand from conception to the delivery and launch of the brand across digital channels. The first event was September 18, 2024 at Cé La Vie at Marina Bay Sands, Singapore, featuring music from Claptone & Riva Starr, with decor and branding designed by THE UMBRELLA.

THE BRAND

We developed and implemented a visual identity for mondo.club comprised of a wordmark, logotype and tagline, that is designed to be adaptable for future iterations of the event. (Abridged brand guidelines below).

Mondo.Club at Token2049 Singapore, September 2024: Typography specimen displaying Terminal Grotesque Regular lowercase and uppercase alphabets, numbers, and punctuation in white on a black background. Produced by THE UMBRELLA.

Mondo.Club at Token2049 Singapore, September 2024: Typography style guide showing Ocean Sans Std Semibold Extended and Impact Regular typefaces with alphabet, numbers, and special character samples on a black background. Produced by THE UMBRELLA.

Mondo.Club at Token2049 Singapore, September 2024: Four mondo.club card designs in black and white with orange accents, logos, typography, and contactless payment icons. Produced by THE UMBRELLA.

Mondo.Club at Token2049 Singapore, September 2024: Black globe icon with latitude and longitude lines, centered above ©2024 mondo.club text. Produced by THE UMBRELLA.

THE website

The Umbrella designed and built the Mondo.Club website, and managed registrations through lu.ma.

Mondo.Club at Token2049 Singapore, September 2024: Mondo.club event series website page promoting Web3 mixers, raves, networking events, and Singapore 2024. Produced by THE UMBRELLA.

the event

THE UMBRELLA designed and delivered templates for multi-channel social media activation, as well as video assets. We also designed the on-site print and brand assets for the event itself.

Mondo.Club at Token2049 Singapore, September 2024: Close-up of a tilted computer screen displaying "THE WORLD IS YOURS" and "www.mandocub.com" over a blue-and-white graphic background. Produced by THE UMBRELLA.

Mondo.Club at Token2049 Singapore, September 2024: Display of colorful baseball caps on a retail counter, including a brown corduroy cap reading “World Is Ours.”. Produced by THE UMBRELLA.

Client

Mondo.Club

Agency & Production

THE UMBRELLA

When

September, 2024

Where

Singapore

Services

Brand Creation

Creative Direction

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