BYBIT MANTLE

A SERIES OF ACTIVATIONS TO LAUNCH BYBIT’s NEW PRODUCT BRAND: MANTLE .

Micro-conference, cocktail, dinner and a mixer

For ETH CC Paris, ByBit, the largest crypto exchange in Asia, commissioned THE UMBRELLA to produce a series of events to publicly launch their new Ethereum Layer 2 product brand: Mantle.

Bybit Mantle launch party, Paris, July 2023: Historic French stone courtyard with ornate Baroque architecture, stained-glass windows, and signs for Amphitheatrum, Le Philanthro-Lab, and Mantle. Produced by THE UMBRELLA.

The Philanthrolab rotunda, a historical building in the Latin Quarter of Paris.

THE MICRO-CONFERENCE

In the rotunda

Bybit Mantle launch party, Paris, July 2023: People attend a Mantle Web3 presentation in a historic stone hall with a large branded display. Produced by THE UMBRELLA.

For selected VIPs and Key Opinion Leaders, we hosted a series of product demonstrations and micro-conferences in the stunning rotunda of Philanthrolab, a beautiful and historically significant building in the Latin Quarter of Paris. 

Bybit Mantle launch party, Paris, July 2023: Mantle-branded presentation display in an ornate historic hall with columns, arched windows, colorful lounge chairs, and patterned parquet flooring. Produced by THE UMBRELLA.
Bybit Mantle launch party, Paris, July 2023: Historic stone interior with ornate columns, arched window, geometric parquet floor, colorful illuminated sculptures, and upholstered seating. Produced by THE UMBRELLA.
Bybit Mantle launch party, Paris, July 2023: Green-lit historic building facade with stained-glass windows, ornate metal doors, lanterns, potted trees, and a neon MANTLE sign. Produced by THE UMBRELLA. 
THE COcktail

in the courtyard and on the roof top

During intermissions and at the conclusion of the micro-conference we created and served delicious custom cocktails inspired by Mantle’s brand colors. 

Bybit Mantle launch party, Paris, July 2023: Bartender pouring Roederer champagne into a glass at a cocktail bar. Produced by THE UMBRELLA.
Bybit Mantle launch party, Paris, July 2023: Blurred servers carrying green-and-white layered dessert cocktails in coupe glasses on a tray. Produced by THE UMBRELLA. 
THE DINNER
Bybit Mantle launch party, Paris, July 2023: Elegant restaurant table set with stacked plates, folded napkins, wine glasses, and silverware. Produced by THE UMBRELLA.
Bybit Mantle launch party, Paris, July 2023: Elegant restaurant table setting with wine glasses, plates, silverware, menus, and green ambient lighting. Produced by THE UMBRELLA.

After the micro-conference, we partnered with ‘We Are Ona,’ the famed Parisian caterer to provide a world-class dinner for 75 VIP guests. The brief was traditional French with a contemporary twist and we served a three-course dinner complete with a cheese course followed by a Champagne toast on the roof.

Bybit Mantle launch party, Paris, July 2023: Elegant restaurant dining room with a set table, wine glasses, clear chairs, green walls, and decorative leaded-glass windows. Produced by THE UMBRELLA.

Throughout the dinner, the lighting states evolved creating an episodic atmosphere throughout the evening.

Ambience was provided by a best-in-class music supervisor. Between the first and second courses, a toast was made by the COO with warm reception by the guests.

Upon exit, guests were gifted branded t-shirts, premium laptop bags, and individually branded boxes of Champagne.

Bybit Mantle launch party, Paris, July 2023: Blurry green-tinted close-up of a person holding a printed menu at a restaurant table with wine glasses and tableware. Produced by THE UMBRELLA.
Bybit Mantle launch party, Paris, July 2023: Elegant restaurant dining room with long tables set with plates, silverware, and wine glasses beneath exposed wooden beams and diamond-paned windows. Produced by THE UMBRELLA.

Later in the week, we hosted a mixer-dinner for 30 VIPs and KOLs at Daroco, the ultra-chic Italian cafe in the 2nd arrondissement. 

Following the dinner, we hosted a cocktail party for 600 of Mantle’s guests at Danico, the ultra-trendy lounge next door, with a phenomenal Parisian DJ keeping there party going until the early morning. 

THE MIXER
Bybit Mantle launch party, Paris, July 2023: Crowded upscale bar interior with hanging glass pendant lights, lush plants, exposed stone walls, and patrons socializing. Produced by THE UMBRELLA.
Bybit Mantle launch party, Paris, July 2023: People dining and socializing around a candlelit restaurant table with wine glasses and plates. Produced by THE UMBRELLA.
Bybit Mantle launch party, Paris, July 2023: Ornate historic building interior with arched stained-glass windows, decorative iron gates, and a blue skylight. Produced by THE UMBRELLA.

Client

BYBIT

Agency & Production

THE UMBRELLA

Content Capture

Team Bubbly

When

July, 2023

Where

Paris, France

Services

Creative & Production Strategy

Creative Direction

Project & Event Management

Event Production

Location Scouting

Technical Direction

Content Capture & Post-Production

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