VIKTOR & ROLF FLOWERBOMB

VIKTOR & ROLF FLOWERBOMB WITH EMILY RATAJKOWSKI.

A DINNER AND AFTER-PARTY HONORING THE NEW FACE OF FLOWERBOMB.

Viktor & Rolf relaunched their iconic FlowerBomb fragrance during NYFW SS’23 and hosted a dinner and an after-party in honor of their new face Emily Ratajkowski.

The event was an extension and companion of Flowerbomb’s new campaign UNLEASH YOUR FEMININE-POWER WITH EMILY RATAJKOWSKI.

The Dinner

We celebrated the occasion with a 30ft-long floral installation floating over the dining table for 52 VIPs.


Dinner was prepared by Olivier Cheng, the famed caterer of the Met Gala at Studio 525, an event space on NYC’s iconic gallery row in Chelsea.

Elegant table setting with lit candles, black dinnerware, and overhead pink floral arrangements.
People seated at a candlelit dinner table, some taking photos, in a formal setting.

Notable guests included: Viktor Horsting, Rolf Snoeren, Emily Ratajkowski, Inez & Vinoodh, Ashley Park, Paul Forman, Larsen Thompson, Carlos Benhaim, Sandrine Groslier, Sabrya Meflah, Maye Musk, Miss Fame, Tina Leung, Alix Earle, Tinx, Stefanie Giesinger, Meredith Duxbury, Mara Lafontan, Chloe Lecareux, Anouchka Gauthier, Cindy Bruna and Jessica Wang.

An arrangement of vibrant pink and red roses with a black circular emblem displaying the initials "V&R." A black ribbon with white text wraps around the flowers, partially showing the word "BOMB."
VIKTOR & ROLF Flowerbomb gift bag on a chair at an event.
Perfume bottles displayed on pink pedestal with black ribbon labeled 'Flowerbomb' and wax seal.
Elegant table setting with a white plate, black napkin, pink flower, surrounded by lit candles
V&R logo surrounded by pink and red flowers.
Person in black dress posing at an elegant dinner event with candles and floral decorations.
Two men in suits and glasses standing in front of a pink background with the text 'Flowerbomb Viktor & Rolf.' The man on the left is wearing a gray suit with a white shirt, and the man on the right is wearing a black blazer with patterned pants and a floral tie.
Two people posing against a white background, one with platinum blonde hair wearing a white shirt with black feather details, and a houndstooth skirt with a high slit. The other has long brown curly hair and is wearing a black outfit with a cropped top and wide-legged pants. Both are wearing high heels.
Person with intricate hairstyle wearing a pink dress, standing in a dimly lit room with candles on a table.
Person with blue hair wearing a purple dress and pearl necklace.
Two people posing in front of a pink backdrop with 'Flowerbomb Viktor&Rolf' printed on it. The person on the left is wearing a gray striped outfit and sneakers. The person on the right is wearing a blue and patterned dress with ankle boots.
A man in a green suit and a woman in black clothes standing in front of a Viktor & Rolf Flowerbomb backdrop.
Three people posing together at a Flowerbomb Viktor & Rolf event. The background features a pink backdrop with the brand logo.
Two women posing in front of a flower wall with a "BOMB" sign in black and white. 
THE AFTER-PARTY

The intimate dinner was followed by an exclusive after-party at Jean’s Lafayette to the sounds of Djs Mona Matsuoka and Bambii.


Guests entered the venue through an elegant and incredibly detailed custom flower arch.


Over 450 guests were welcomed with champagne, floral cocktails and left with gift bags honoring the fragrance.

THE DANCEFLOOR

In the basement, a 16ft LED screen flanked the DJ booth and immersed guests in artist-commissioned video content, activating the dance floor and creating a uniquely intoxicating atmosphere all-night-long.

PRESS

When

February 9, 2023

Where

Studio 525
Jean’s Lafayette

Client

L’Oreal Luxe

Agency / Creative Direction

Napoléon Studio / Vanguard Paris

Production

The Umbrella

Fabrication

Square Design

Floral

Flowerculttt

Chef

Oliver Cheng

Photography

Charles Roussel

GP Selvaggio

BFA — David X Prutting

BFA — Peter Zwolinski

Services

Location Scouting

Project & Event Management

Event Production

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