AMAZON PRIME x NEXXUS
AMAZON PRIME Video x Nexxus
Present ‘ÉTOILE’
Experiential development, design, execution, event & content production Livestream and influencer activation in the heart of New York City.
Amazon Prime, Nexxus Haircare & their content partner Full Picture Productions commissioned THE UMBRELLA to help develop and produce an influencer livestream and launch event for the new Prime series ‘Étoile’ starring Luke Kirby & Charlotte Gainsbourg.
We helped realize an early-stage conceptual deck into a full UX featuring a complete scenic transformation, multiple pro content-capture moments, show-specific F&B, & partnership tie-in with Nexxus.
The event was hosted at a former Amazon book store on 34th street in Midtown Manhattan, a block with extraordinary foot-traffic. We worked with the preexisting architecture and transformed the space into two dramatic window displays, three hair styling stations inspired by the world of the show, a dynamic video capture booth, an immersive ‘headshot’ photo booth, & a ‘cafe’ featuring the best of both Paris & New York City, the two primary settings on the show.
The day began with a livestream featuring acclaimed Hair Stylist Clariss Anya Rubenstein giving a tutorial on how to create sophisticated hair styles using partner Nexxus’ products on Creator / Activist Hannah Bronfman.
When the livestream concluded, dozens of influencers & passersby were invited into the activation to have their hair styled, get a headshot taken (and instantly delivered), make a video inspired by the world of Étoile, grab a custom branded latte or pastry, or just hang out in the world of the show complete with a live DJ to set the ambiance.
Client
Amazon Prime Video & Nexxus Haircare
Agency
Full Picture Productions
Design & Execution
THE UMBRELLA
Photography
Luis Ruiz
When
April, 2025
Where
New York City
Services
Experience Design
Scenography
Project & Event Management
Event Production
Print & Graphics
Technical Direction
Content Capture
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