CLINIQUE x ACUVUE
bridal masterclass
Experiential Conception, Development, Design, ExecutionAn intimate bridal masterclass celebrating the launch of Clinique's High Impact High-Fi Full Volume Waterproof Mascara and the Clinique × ACUVUE eye safety partnership.
THE UMBRELLA designed and produced an intimate bridal masterclass for Clinique and ACUVUE bringing together VIPs, media, and industry leaders to celebrate the launch of the new High Impact High-Fi Full Volume Waterproof Mascara and the Clinique × ACUVUE eye safety partnership.
We took over the rooftop penthouse at The Standard East Village, transforming it into an elevated bridal environment set high above the city. A live harpist set the tone as celebrity makeup artist Melissa Hernandez created stunning bridal and wedding guest looks on talent, putting the new waterproof mascara centre stage. Ophthalmologist Dr. Abrissette educated VIP guests and media on Clinique's eye safety promise for contact lens wearers, a seamless integration of beauty expertise and clinical authority.
Custom branded touchpoints carried the clean, modern bridal aesthetic throughout the space, supported by a curated F&B spread and a full product showcase that allowed guests to experience the new mascara firsthand.
The rooftop penthouse at The Standard East Village provided a sophisticated backdrop: open sky, clean lines, and a view of the city that matched the elevation of the occasion.
The Masterclass
Celebrity MUA Melissa Hernandez led guests through bridal and wedding guest looks, with the High Impact High-Fi Full Volume Waterproof Mascara at the heart of every look.
The Education Moment
Ophthalmologist Dr. Abrissette brought Clinique's eye safety promise to life. A first-of-its-kind moment connecting dermatological authority with bridal beauty in front of a VIP press audience.
Custom branded touchpoints, a curated F&B program, a full product showcase, and guests trying on the make-up. All tied together under a cohesive, refined bridal aesthetic.
When
May, 2026
Where
New York City
Client
Estée Lauder Companies / Clinique
Creative Agency & Production
THE UMBRELLA
Photography
Charles Roussel
Videography
Lucas Sensi
Services
Creative Direction
Project & Event Management
Event Production
Location Scouting
Print & Graphics
Technical Direction
Content Capture
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