CLINIQUE x ACUVUE

bridal masterclass

Experiential Conception, Development, Design, Execution

An intimate bridal masterclass celebrating the launch of Clinique's High Impact High-Fi Full Volume Waterproof Mascara and the Clinique × ACUVUE eye safety partnership.

Clinique x ACUVUE bridal masterclass, New York, May 2026: White floral centerpiece with greenery, a silver Clinique makeup bag, and a personalized Jamie Schneider place card. Produced by THE UMBRELLA.

THE UMBRELLA designed and produced an intimate bridal masterclass for Clinique and ACUVUE bringing together VIPs, media, and industry leaders to celebrate the launch of the new High Impact High-Fi Full Volume Waterproof Mascara and the Clinique × ACUVUE eye safety partnership.

We took over the rooftop penthouse at The Standard East Village, transforming it into an elevated bridal environment set high above the city. A live harpist set the tone as celebrity makeup artist Melissa Hernandez created stunning bridal and wedding guest looks on talent, putting the new waterproof mascara centre stage. Ophthalmologist Dr. Ashley Brissette educated VIP guests and media on Clinique's eye safety promise for contact lens wearers, a seamless integration of beauty expertise and clinical authority.

Custom branded touchpoints carried the clean, modern bridal aesthetic throughout the space, supported by a curated F&B spread and a full product showcase that allowed guests to experience the new mascara firsthand.

The rooftop penthouse at The Standard East Village provided a sophisticated backdrop: open sky, clean lines, and a view of the city that matched the elevation of the occasion.

The Masterclass

Clinique x ACUVUE bridal masterclass, New York, May 2026: Makeup artist applying eyeshadow to a client using a makeup brush and palette. Produced by THE UMBRELLA.

Celebrity MUA Melissa Hernandez led guests through bridal and wedding guest looks, with the High Impact High-Fi Full Volume Waterproof Mascara at the heart of every look.

Clinique x ACUVUE bridal masterclass, New York, May 2026: Person using a makeup brush to apply eyeshadow from a neutral-toned eyeshadow palette. Produced by THE UMBRELLA.

Clinique x ACUVUE bridal masterclass, New York, May 2026: Close-up of a woman applying eyeshadow with a makeup brush while looking in a mirror. Produced by THE UMBRELLA.

The Education Moment

Clinique x ACUVUE bridal masterclass, New York, May 2026: Woman speaking into a microphone at a beauty event with attendees, makeup products, and white floral arrangements. Produced by THE UMBRELLA.

Ophthalmologist Dr. Ashley Brissette brought Clinique's eye safety promise to life. A first-of-its-kind moment connecting dermatological authority with bridal beauty in front of a VIP press audience.

Clinique x ACUVUE bridal masterclass, New York, May 2026: Clinique mascara and compact makeup products on a magazine page. Produced by THE UMBRELLA.

Custom branded touchpoints, a curated F&B program, a full product showcase, and guests trying on the make-up. All tied together under a cohesive, refined bridal aesthetic.

Clinique x ACUVUE bridal masterclass, New York, May 2026: Mixed fruit salad with strawberries, blueberries, blackberries, and melon beside trays of assorted croissants and pastries. Produced by THE UMBRELLA.

When

May, 2026

Where

New York City

Client

Estée Lauder Companies / Clinique

Creative Agency & Production

THE UMBRELLA

Photography

Charles Roussel

Videography

Lucas Asensi

Services

Creative Direction

Project & Event Management

Event Production

Location Scouting

Print & Graphics

Technical Direction

Content Capture

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